RESULTS UK welcomes the launch of a new and ambitious global initiative which has the potential to generate additional resources to finance healthcare for the world’s poor.
MassiveGood will allow travellers to give a voluntary contribution every time they purchase travel services. New technology has been developed which will enable individuals to make their micro-contribution through a simple click each time they make a reservation, whether online or through an agent.
RESULTS UK Deputy Director Louise Holly says, “New initiatives like this are crucial for filling the global health financing gap and are an easy way for individuals in the UK to support those in the developing world who are suffering from preventable diseases such as TB and malaria. Donors must remember however, that the money generated through MassiveGood is meant to be additional and not an excuse for them to break their promises.”
The money raised through MassiveGood will go towards fighting life-threatening diseases including HIV/AIDS, malaria and tuberculosis, in developing countries. Managed by The Millennium Foundation for Innovative Finance for Health, it will allow travellers to give a small donation ($2/€2/£2) every time they purchase travel services. Funds will be distributed by UNITAID, hosted by the World Health Organization.
MassiveGood is currently in a testing phase but is on track for launch in early 2010 in USA, UK, Spain, Germany and Austria, followed by Australia and New Zealand. It has the potential to raise up to $1 billion in additional funding for global health during its first four years of operation.
The following video tells you more about the MassiveGood initiative and how it will work: